Sunday, March 9, 2008

MAGNUM KINGS & QUEENS OF DANCEHALL: DEVELOPING TRUE TALENT‏



Magnum Kings & Queens of Dancehall continues to showcase some of the best fresh Dancehall talent ever to premiere on Jamaican TV. The new interactive talent competition, filmed live on Saturdays at the Weekendz Bistro and Bar in Kingston, has energized television viewers. The mission of Magnum Kings & Queens of Dancehall is to unearth and showcase authentic Jamaican dancehall talent. The producers and cast have undertaken the task of moulding the contestants into professionals, giving them the advice necessary to tackle the Dancehall stage. The voted King and Queen of Dancehall will be given the tools with which to construct a viable career as dancehall artistes.

During the course of the competition, the contestants have the opportunity to interact with industry insiders, a privilege they would otherwise not be afforded. Magnum Kings & Queens of Dancehall has intentionally sought to use the competition as an avenue to expose potential winners to a level of professionalism they will need to survive in the fast paced and hectic dancehall environment. The cast of Magnum Kings and Queens of dancehall is a group with decades of experience in the dancehall industry who know how to manage careers and 'buss' new talent.

Among the group of judges is Dancehall producer: Cordell 'Scatta' Burell. Since 2001, Scatta has amassed an impressive resume, highlighted by the simultaneous Billboard Hot 100 charting of four songs on his 'Coolie dance Riddim'. Scatta is also credited with the launching careers such as that of Ce'cile and Aidonia.

Also on the judging panel is veteran Dancehall DJ General Degree. Degree was dominant in the mid to late nineties as a dancehall DJ with chart topping hits such as Granny, Yuh Look Good Oonuh, When I Hold You Tonight, Traffic Blocking and Boom to name a few. General Degree has now turned his attention to the business of dancehall and has recently launched his clothing line 'Reh Geh'.

Both Scatta and Degree are Dancehall icons and over the past few weeks have imparted valuable knowledge to the contestants on how to be true dancehall stars.

Magnum Kings & Queens of Dancehall organisers also invites celebrity judges from the dancehall fraternity to be a part of the live show deliberations. This move has gone down well with both the fans and contestants over the past weeks. Recent celebrities who have appeared on the show include: Ce'cile, Voicemail, Mr G and Serani, all who have gone out of their way to guide the young Princes and Princesses on the right path by giving them varying advice from stage presentation, proper usage of microphones to voice projection.

Magnum Kings & Queens of Dancehall has successfully equipped the contestants with the necessary tools to secure their longevity in the dancehall and teaches them the importance of being professional, unique and innovative, real tools with which true success can be built.

The winners of the Magnum Kings & Queens of Dancehall, chosen by the viewers, will be entitled to a professionally produced video and a single; which will put them on a path to true dancehall stardom. The voted King and Queen of Dancehall will also receive half-a-million dollars (J$500,000) each toward the development of their careers.
Source - Alykhat PR

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