The Rise Of Equiknoxx

The music industry is the type of business which can strain, or even destroy, the best of relationships. The main reason seems to be people understanding their role within the grand scheme of things as the nature of man is to always to look out their own personal interests. That is why the collective nature of the members of the Equiknoxx label is so surprising.

Who ever heard of five young men coming together to build a business from scratch with each one knowing their function and sticking to it in order to achieve overall success? This is extremely rare as many companies both within and outside of the music industry have been built with a revolving door of principal characters aiding their development.

However the Equiknoxx label is different as the five members have differing parts to play and each understands the importance of the other. Nicholas Deane, Derrick Coffie, Omari Fearon, Ricardo Martin and Gavin Blair have regarded each other as friends from their days at Wolmers Boys School and for some of them their introduction to music began from that point. Gavin, for instance, was known as “Cassette Blair” while in school for his mix-tape business. This came out of his having to dub off music from the radio for his half-sister in New York who had in fact paid for Gavin to deliver to her Stone Love cassettes but he ended up “nyaming it off” the money. Derrick always had affiliation with the various sound systems and their owners who were originally from Wolmers from Felony to Chromatic. The others came to music a little later in their life. Nicholas, for instance only started production after gaining experience touring Canada as DJ in his second year of college.

Since ’99 they have been building tracks for artistes with their most famous compositions being Step Out by Busy Signal and Walk Out on Beenie Man’s Undisputed album. However in 2008 and beyond, their focus will be building up their name in the industry by getting more credit for their work beginning with Drop The Needle a single on Rihanna’s Bajan labelmate Shontelle’s album Shontelligence. So serious is their focus that Equiknoxx has recently completed the building of their own state of the art studio which has made production for the group much easier plus giving them the potential to help aspiring artistes achieve success. Equiknoxx is a prime example to everyone that sometimes maintaining friendships can successful business relationships.

Source - Headline Entertainment
Date - February 29, 2008